Brief: Create a campaign for a community to help take ownership and control of sourcing their own energy in an environmentally challenging time with damage to the planet and rising bills. |
Outcome: A fun and colourful campaign that promote advancement to the community, engagement to help push the concept further and attractive benefits to the potential consumers. Word play and resonating language has been used to highlight problems in a fun, light manner to attract attention to both the problem and the solution. |