Brief: Create three craft beer can designs for Crooked River Brewing Company. They asked for a strong use of colour, in trend colour palettes, eye-catching styles and to fit well with their current branding. Other elements were produced to help promote the company. |
Outcome: Three eye-catching designs that will attract potential customers. The brand styling has been used to ensure consistency with others in their range. Advertising posters have been designed to promote the product. The promotional posters have been designed using an eye-catching colours and using the brands identity with a subtle nod to their home town/origins (an annual town rubber duck race in the river!) |
Click the above link to see the development of this project.